For reference BTW - check out the last Licensing Live Live Blog we wrote in 2016.
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It's 9:30 am PST Nov 13th in San Jose and we are about to get started! Check out some tweets from last night I posted for now.
At @LicensingLive in #SanJose, @mktharakan explains the tremendous progress the company has made in #DynamicEntitlements allowing for flexible #SKUs across premise and cloud
— Rich Tehrani @LicensingLive, Nov 12-13 #SanJose (@rtehrani) November 13, 2018
#LLUS2018 #SaaS #cloud #DX #IoT #UI #UX #NFV #Licensing #virtualization @Gemalto @marcyclapp pic.twitter.com/rPagBSn63J
And we are off and running! Jamshed Kahn, VP of Marketing at Gemalto takes the stage!At @LicensingLive in #SanJose, Alan Deter says tomorrow, we will witness many case studies of success from companies transforming their software solutions for the future
— Rich Tehrani @LicensingLive, Nov 12-13 #SanJose (@rtehrani) November 13, 2018
#LLUS2018#SaaS#cloud#DX#IoT#UI#UX#NFV#Licensing#virtualization@Gemalto@marcyclapppic.twitter.com/xOHDs8iCOT
"We help companies get more value of your software, regardless of the platform where you offer that software."
Jamshed sets the table on everything we will see today.
Shlomo Weiss SVP Software Monetization at Gemalto takes the stage.
He began with a poll - 1/4 of the companies are selling software only - 10% sell hardware and 75% sell both.
Many companies know they want to get into new markets but the question is - what is the business value a company is offering. Typically it is one or more of these buckets above.
Companies can quite often see a boost of 20% in revenue from effectively monetizing their software. In other cases, companies are seeing they can be losing 30% of revenue through unintentionally excess use by customers. Then there is the ability to generate new revenue via better renewal initiatives, up-selling, cross-selling or trialing software.
One customer in the risk-management space is seeing 20%+ of support calls are related to licensing. In another case, better licensing management has streamlined M&A. Operational efficiency is often improved as well.
Business insights can also be gained - by tracking entitlements a company can see who is renewing - they can better estimate future customer churn.
By offering better customer service options - you keep them happier. they may want to use software or cloud and be able to decide for themselves which is best, when. This could reduce churn 5-10%.
Ray Wang takes the stage.
Digital business models are winner takes all and everyone is in everyone else's space.
Since 2010 - Dominos was the best-performing stock - blowing away all the tech stocks. The audience tried to guess which company was the leader and all, of course, were wrong.
They have digitally transformed - and this is a great example... If they can do it, everyone can.
This experience after the sale is more important than ever - we buy smaller and smaller slices of products. This is an attention economy. You trade loyalty for convenience and value and you have to earn your customer's business every second.
Investors want a return from your company - meaning minimal dollars left for R&D yet they invest in disruption to destroy your company. It is crazy.
It's all about margins.
How do we break extreme EBIDTA?
The entire business team needs to be involved in DX.
A nice discussion on new models allowing data to change how we look at software monetization and the entire business operation. Medical equipment - being able to charge for uptime via sensors and service. Customer success management has to be there.
Tags: business models, cloud, customer experience, entitlements, gemalto, hardware, iot, licensing, licensing live, management software, NFV, product management, saas, software, software monetization, technology Related tags: takes stage, virtualization gemalto, entire business, gemalto takes, rtehrani november, software
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