It is quite possible that a couple of years from now, cable mobile virtual network operators (MVNOs) will be grabbing away 50 percent of all wireless customer additions, at least according to industry watchers. Indeed, in a note written to investors, Wall Street analysts from Morgan Stanley Research are projecting that cable MVNOs will gain about 2.2 million mobile phone customers in the year 2020.
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https://www.wirefly.com/blog/news/cable-mvnos-might-snatch-away-half-wireless-customer-adds-2020